It seems that Google is trying one more time to tackle the world of social networking (seriously guy, seriously?) I just don’t think Google is that good with creating anything… social. Look at Buzz, Wave (I think that’s kinda social, no?). I wonder when Google will give up and just go ahead and buy.. say.. Twitter?
Anyway, here’s how +1 works. You need to activate +1 from Google Labs (link below), and what happens is when you search for things, you can “+1″ the search result. The +1 will be then shared by your Google Profile. Supposedly, the more +1s that you and your friends tag, the more relevant/social your search result will become.
You can activate +1 here.
I think what’s really in it for Google is increasing the relevancy of ads – +1 will make ads that you see much more relevant, much more “social”, and you will be more inclined to click on it.
But again, I don’t think +1 will work out very well. If I see things I want to share – I would just Tweet about it. Who really goes to their Google Profiles and share information there? Who even knows how to get to your friends’ Google Profile?
What Google needs to do is tie together some of their pieces that’s already “social” and create a true Google social network. They need to bring together products like Gmail, Gtalk, +1, Google Profile, Blogger, etc, and create a comprehensive offering of social products. As it stands today, all these products are separated – probably a reflection of their organization structure – and do not work well together. This is another example of Google growing too big and losing the good ole’ flat structure they started out with.